Published on July 1st, 2014
Each year we conduct a shopping trends survey for the quilting industry. According to the Quilting in America Survey found on the VDTA's website, the quilting industry is worth approximately 3.6 BILLION annually.  Now this study was from 2010, but with all of the activity that we see, I'd dare to assume that this is a pretty accurate number for today as well.
The Annual Quilter's Shopping Trends Survey seeks to help understand the activities of shoppers as they complete quilting purchases online. Our industry isn't like other industries that participate in e-commerce. There are different obsticles based on products we sell, activities we participate in and different expectations that we have as creative people looking for wares to support our fabric habit. Truly, quilters are a very unique bunch.
The study has been conducted for several years now, and with each year new data is collected, analysed and used to help create a better shopping experience online for our customers that we market to every day.
Did you know that nearly 60% of quilters surveyed in 2012 said that over 70% of their online shopping was for fabric?  This kind of data is very valuable to those considering expanding their online stores and marketing their products. Knowing what quilters are interested in, what they like to shop for and how they choose their online stores helps them feel confident in their marketing plans.
The 2014 Annual Shopping Trends Survey is now open until July 15, 2014. Take a few minutes to take the survey here: http://www.websitesforquilters.com/quilt-shop-trends/. This page also has a list of our sponsors and prizes you could win for participating.