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How to Keep an SEO Friendly Online Shop

Published on February 20th, 2015

SEO for Online Shops

For those who own online shops, it sometimes comes as a surprise when they find out that they have hundreds of pages that need search engine optimization (SEO) work done. What I think has been overlooked is the fact that each product has it’s own page on a website. So, next time you add a new product to your website, you are adding a new page as well that is dedicated to your product.

With this in mind, you could save yourself a lot of time by adding each product to your website in a manner that is SEO friendly from the start. There are 3 things to focus on that will help with SEO for online shops:

1. Images

  • Make sure each product has images. Users aren’t very likely to purchase something that they haven’t seen (especially in the quilting industry).

  • Before uploading the image to your shop, rename it so that the image file reflects the name of the product. Search Engines comprise of Bots that have no way of seeing what is on an image unless you tell it. One way to do that is by giving it a good descriptive file name. Keep in mind that underscores (_) are ignored by crawlers. So if you named your fabric “red-fabric”, to search engines it will look like “redfabric.” Between words in your file name it is best to put dashes (-).

2. Product Descriptions

  • Think about the keywords and phrases that users would type to find your product. Incorporate these words into your description in a way that looks natural and reads easily for your users.

  • Make sure there are no spelling or grammatical mistakes and keep your audience in mind.

  • It is sometimes good to break up the text into logical chunks to help your reader find what they are looking for faster.

  • Try to have at least 100 - 200 words in each of your product descriptions, but remember, it’s always better to have good content than meaningless filler text.

  • Make sure none of your products have the exact same descriptions as other products on your website, or other websites. It seems to be a common practice to copy and paste the manufacturer descriptions, but this is not a good idea. Google doesn’t necessarily penalize you for copying content from other sites, however, the first website to publish the content will usually be the one that shows up higher in the search engine, all others will be pushed to the bottom of the list.

3. Meta Section

  • In our Dash system, you can enter things into your meta section for each product under a tab labeled “SEO” In this section you will find a Meta title: entry and a Meta: entry. The Meta: entry is where you will put a meta description.

  • By default the meta title that shows up in your search results will be what ever you entered as the product name. You can write a new meta title if you want to replace the product title with something else or add to it, but it is not necessary otherwise.

  • The meta description is the short description that shows up under your meta title in search results. This should be about 1 - 2 sentences in length and include some keywords you think your users will search to find your page. It is good to keep the meta description conversational and inviting.

  • Be careful never to write anything misleading in your meta title or description. You don’t want to frustrate your users by having them think your page is about one thing, only to click on your page and find something completely different.

  • The Meta title and description are the only things you really need to worry about in our SEO tab. If you want to enter in meta keywords you can, but Google has stopped giving any weight to sites with meta keywords because of spammers.

If you are doing all of these things, you are going to have an SEO friendly shop in no time. It may take a little extra time and effort, but in the long run it will pay off. If you have already added all of your products to your website it is never too late to go back and optimize each one. This may seem like a daunting task when you have so many other things to do for your business, but start out with small goals and work your way up. Optimizing 2-4 products a day could benefit you a lot in the long run.

Feel free to give us a call and let us know if you would like help optimizing your website. Our SEO Analysts would love to help you with your online marketing strategy!

Categories: Online Marketing, SEO (Search Engine Optimization), SEO Tips | |

Current Shopping Trends in the Quilting Industry 2014

Published on February 19th, 2015

current shopping trends in the quilting industry 2014

Categories: General, Quilting Related, Online Marketing | |

How to add Twitter, Pinterest, and Instagram tabs to your Facebook Page

Published on January 20th, 2015

Adding tabs to your Facebook page is a a great way to attract your Facebook friends and followers to your other social media pages. If you go to our Facebook page, you’ll notice when you click on the more button under our cover picture, you can view our Twitter, Pinterest, and Instagram pages, right from Facebook! To do this, we used an app called Woobox, and it is totally free to set up.

websites for quilters facebook

Here’s how you add a Pinterest, Instagram, Twitter, or Youtube tab to your Facebook page:

      1. While logged in to your Facebook account, go to: 

      2. At the top of the page click “Get Started For Free” (if you get a message that says the content cannot be displayed in a frame, click “Open this content in a new window”)
        adding pinterest tab to facebook 

      3. A window will come up asking if you agree to allow Woobox to receive your info, you will have to click okay to allow them to add a tab to your page.

      4. After this, you will see a page that looks like this:

        Make sure that your business facebook page is showing in the upper left-hand corner. If you have multiple pages on your account and the wrong profile is showing, click on the arrow above it and select the business profile you want to use.

        You will have to click on “Static Tabs” at the top of the page and select the Social Media page you would like to add (currently there are the options of adding Pinterest, Twitter, Instagram, and Youtube).


      5. Enter in your username or URL and check any of the settings you prefer to use, then click “Save Setings” and a new tab should be added to your profile.

Now all of your Facebook friends will be able to browse your other social media profiles and share your content with others!

Categories: Cool Tips, Online Marketing | |

Common Myths about SEO - Why Your New Website Probably Won't Rank Right Away

Published on January 13th, 2015

seoWhen a new websites goes live, we often get the question, ‘When will my website rank on Google?’ This a great question, that we wish we knew the answer to, but we do know that it takes time. There are a few common misconceptions about SEO, that might highlight why it often takes a long time to rank on search engines.

The first myth is that SEO is as easy as submitting a form. In the late 90’s, search engines used to have submission forms where website owners could submit their website to be crawled by the search engine. Today, most search engine’s no longer have a submission process, and even if they did, search engine algorithms have become more complex and it takes more than just having the search engine recognize that a website exists for them to increase its rank.

The second myth is that typing in a few keywords in the meta section of each page will automatically mean that your page shows up for those keywords. Just like search engine submission forms, this process is a thing of the past. It used to be that you could use keywords in your meta tags and your page would come up in a query. After a while, this method was spammed to death by people trying to stuff keywords in every way possible into their pages. Although meta tags are still important, search engines no longer put a high importance on having these keywords and having meta information does not guarantee a higher rank.

This brings up our next myth, that keyword stuffing is a good way to make sure your page ranks. Because of the uprise in spammers, search engines can now check your keyword density by dividing the number of instances of a given keyword on a page by the number of words on that page. For this reason, our SEO experts recommend having about a 6% keyword density on each page and around 500 words per page. That means you can still use your keywords between 20 to 30 times before it will start to look spammy, assuming you have enough words on your page. (note: to avoid appearing spammy, it is also very important that your keywords make sense to your readers.)

There are hundreds of things that search engines look for when determining page rank. That is why it has become such a science. Here is Google’s advice how to improve your rank:

“In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share. For more information about improving your site's visibility in the Google search results, we recommend visiting Webmaster Academy which outlines core concepts for maintaining a Google-friendly website.”

Do you need more advice and training on SEO? Subscribe to our SEO and Online Marketing Newsletter to receive our latest tips and tricks.

Related Article: Search Engine Optimization for Today Part 1 - History of Algorithms

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Categories: Online Marketing, SEO (Search Engine Optimization), SEO Tips | |

5 Ways Email Newsletters Can Help Your Business

Published on January 6th, 2015

If one of your New Years resolutions is to spend some time cleaning up your email inbox, you are probably wondering why marketers seem to keep pouring emails into your inbox. They keep sending them out, because it works. Email newsletters may seem like a waste of time, but before you push the idea aside, consider these 5 ways email newsletters could really help your business.

title tab

1. It helps increase brand recognition.

Email marketing is a great way to keep in touch with previous customers that you haven’t necessarily come into contact with recently. Sending out an email newsletter regularly can help these ‘dormant customers’ think of you the next time they decide they want to purchase something.

2. It is a good way to generate leads.

One surprising study showed that people actually like receiving targeted emails (2013, Harris Interactive). And if that’s the case, why not let people subscribe to your newsletter right from your website? By having a newsletter signup button, you are collecting more information about the people who might be interested in your products or services. When people sign up for a newsletter themselves they are also less likely to mark your emails as spam when they come in.

3. It is cost effective.

You are definitely helping the environment as well as saving yourself a bunch of money by sending out email newsletters rather than print newsletters, ads or brochures.

4. You can have a quicker and wider reach.

Sending out email newsletters can be one of the best ways to let your customers know instantly when you have a new product or service. Social media has become an increasingly popular means of advertising with how quickly you can spread the word, but email continues to show greater results. One study showed that email is about 40 times better for acquiring new customers than Facebook and Twitter combined.

email marketing with newsletters

5. It helps drive traffic to your site.

From an SEO perspective, newsletters are an awesome way to help drive more traffic to your site. It is important to have links in your newsletters to specific pages in your website that you want your reader to view. If you always lead people to your home page, they may never click through to see that product or post you were trying to show them. Newsletters create another channel for acquiring traffic. And as you probably know, the more overall traffic your site has the better.

As a part of our Dash content management system, we have a newsletter application that can be purchased as an add-on to your website. Contact us today to learn more!




Radicati, S. Levenstein, J. (2013). Email Statistics Report 2013-2017. The Radicati Group.

Categories: Business Tips, Online Marketing, SEO (Search Engine Optimization), SEO Tips | |

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