Published on March 17th, 2015
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Your team at Websites for Quilters
Adding correct meta tags, adding important information (like key words) to your home page, and making sure your images have names or descriptions is essential for search engines. Search engines like Google, Yahoo and Bing “crawl” your website for information. Search engines scan your website content to see what your business does and then give you a ranking. Search engines don’t see images. They see code. For example, you would name your image something like “navy blue striped fabric” to describe what an image looks like.
Google Analytics is a free service, and is a useful tool to tell you how many visits you get, how long customers stayed on certain pages, what pages they left, and much more. It is very helpful to see if visitors leave your check out page frequently. You might learn that you need to fix your cart so it is more user-friendly. This tool could help you discover where customers lose their interest and leave the website. It is easy for you to sign up for Google Analytics. We will install it on our clients’ websites at no extra cost.
Here are a few marketing ideas. Marketing is an ongoing process that gets you in front of customers. It is very important to update your website and keep content fresh.
We want you to take advantage of the Tools that you already have to make the most of your Search Engine Optimization. Here is a link to How Google’s Indexing Works: http://www.google.com/insidesearch/howsearchworks/crawling-indexing.html
You will need to insert a few of these words throughout your website. Watching the above video really helps, because it explains how Google indexes websites according to these key words and content. Don’t know how to do this, or don’t have the time? We can do it for you! We can load your content. Ask for a quote.
Newsletters are a great way to get your products and website information out to your customers. It is a great marketing tool when used correctly. The content, of course, is up to you, but it really helps to create a following when you:
Remember to post periodically on Facebook. Here are some examples of good Facebook posts:
Try to post something on Facebook at least once a week. As per an article published on Techcrunch.com, a 2013 survey found that 73% of U.S. adults use social networking sites, with Facebook still on top. See: http://techcrunch.com/2013/12/30/pew-social-networking/
If you don't have a Pinterest account, you may want to consider setting up a Pinterest Business page. Tell your customers who you are. Using Pinterest to market your website helps you because Pinterest is fun, craft oriented, visual, and interesting. Your customers can pin your products to an existing or newly created board. If you quilt, pin a pretty picture of your quilt. Then your friend sees your quilt and pins it to her “Quilt Inspiration” board. Then another quilter friend of hers clicks onto that board and sees who you are. Click here for more Pinterest information, or to sign up: https://about.pinterest.com/en
Blogs are beautiful! They can be entertaining, educational, informative and full of news. The more successful blogs I’ve seen have good content for customers and prospects to draw from. Make sure you link to products, sales and your website, if your blog isn’t already integrated into your website. It is helpful when you allow others to post their comments. A Blog should consist of text, images and links. Again, I don’t want to hear about your cat, unless you are an animal rescuer. If you are a quilt shop, I want to know about your recently added fabrics, your upcoming sale, how to thread my Longarm machine, troubleshoot a problem with my Bernina, or other helpful information.
With a little more marketing savvy, you can improve your website, your traffic, and hopefully your sales!
Feel free to contact me with any questions. Trisha@websitesforquilters.com
For those who own online shops, it sometimes comes as a surprise when they find out that they have hundreds of pages that need search engine optimization (SEO) work done. What I think has been overlooked is the fact that each product has it’s own page on a website. So, next time you add a new product to your website, you are adding a new page as well that is dedicated to your product.
With this in mind, you could save yourself a lot of time by adding each product to your website in a manner that is SEO friendly from the start. There are 3 things to focus on that will help with SEO for online shops:
Make sure each product has images. Users aren’t very likely to purchase something that they haven’t seen (especially in the quilting industry).
Before uploading the image to your shop, rename it so that the image file reflects the name of the product. Search Engines comprise of Bots that have no way of seeing what is on an image unless you tell it. One way to do that is by giving it a good descriptive file name. Keep in mind that underscores (_) are ignored by crawlers. So if you named your fabric “red-fabric”, to search engines it will look like “redfabric.” Between words in your file name it is best to put dashes (-).
2. Product Descriptions
Think about the keywords and phrases that users would type to find your product. Incorporate these words into your description in a way that looks natural and reads easily for your users.
Make sure there are no spelling or grammatical mistakes and keep your audience in mind.
It is sometimes good to break up the text into logical chunks to help your reader find what they are looking for faster.
Try to have at least 100 - 200 words in each of your product descriptions, but remember, it’s always better to have good content than meaningless filler text.
Make sure none of your products have the exact same descriptions as other products on your website, or other websites. It seems to be a common practice to copy and paste the manufacturer descriptions, but this is not a good idea. Google doesn’t necessarily penalize you for copying content from other sites, however, the first website to publish the content will usually be the one that shows up higher in the search engine, all others will be pushed to the bottom of the list.
3. Meta Section
In our Dash system, you can enter things into your meta section for each product under a tab labeled “SEO” In this section you will find a Meta title: entry and a Meta: entry. The Meta: entry is where you will put a meta description.
By default the meta title that shows up in your search results will be what ever you entered as the product name. You can write a new meta title if you want to replace the product title with something else or add to it, but it is not necessary otherwise.
The meta description is the short description that shows up under your meta title in search results. This should be about 1 - 2 sentences in length and include some keywords you think your users will search to find your page. It is good to keep the meta description conversational and inviting.
Be careful never to write anything misleading in your meta title or description. You don’t want to frustrate your users by having them think your page is about one thing, only to click on your page and find something completely different.
The Meta title and description are the only things you really need to worry about in our SEO tab. If you want to enter in meta keywords you can, but Google has stopped giving any weight to sites with meta keywords because of spammers.
If you are doing all of these things, you are going to have an SEO friendly shop in no time. It may take a little extra time and effort, but in the long run it will pay off. If you have already added all of your products to your website it is never too late to go back and optimize each one. This may seem like a daunting task when you have so many other things to do for your business, but start out with small goals and work your way up. Optimizing 2-4 products a day could benefit you a lot in the long run.
Adding tabs to your Facebook page is a a great way to attract your Facebook friends and followers to your other social media pages. If you go to our Facebook page, you’ll notice when you click on the more button under our cover picture, you can view our Twitter, Pinterest, and Instagram pages, right from Facebook! To do this, we used an app called Woobox, and it is totally free to set up.
Here’s how you add a Pinterest, Instagram, Twitter, or Youtube tab to your Facebook page:
While logged in to your Facebook account, go to: https://apps.facebook.com/mywoobox/?fb_source=search&ref=br_tf
At the top of the page click “Get Started For Free” (if you get a message that says the content cannot be displayed in a frame, click “Open this content in a new window”)
A window will come up asking if you agree to allow Woobox to receive your info, you will have to click okay to allow them to add a tab to your page.
After this, you will see a page that looks like this:
Make sure that your business facebook page is showing in the upper left-hand corner. If you have multiple pages on your account and the wrong profile is showing, click on the arrow above it and select the business profile you want to use.
You will have to click on “Static Tabs” at the top of the page and select the Social Media page you would like to add (currently there are the options of adding Pinterest, Twitter, Instagram, and Youtube).
Enter in your username or URL and check any of the settings you prefer to use, then click “Save Setings” and a new tab should be added to your profile.