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Mobile Responsive Will Impact Your Ranking

Published on April 13th, 2015

How Google's Newest Update Effects Your Website

mobile friendly websites

Mobile users have been on the rise over the last few years. Within the last 4 years they have started showing a very strong online interaction, even surpassing desktop users.

Google wants to serve it's users the best results based on their needs, whether they are at their desktop, on their iPad, or on the road on their phone. That's why over the last 6 months Google has been testing new mobile friendly search results.

On April 21st Google is rolling out a new update to their algorithm. They have found that having a mobile friendly website positively impacts users experience and in order to give users the best results, they have decided to use it in their ranking factors.

You can test if your website is mobile friendly with this free Google Site Tester.

For the last few years, every new Websites for Quilters website has been built mobile friendly, so you have no need to worry, but if your website is older than two years you might want to think about upgrading to a new mobile responsive design.

If you have any questions we would love to hear from you!

Category: SEO (Search Engine Optimization) | |

Adding 301 Redirects App to New Websites

Published on April 2nd, 2015

We are Now Including the 301 Redirect App on All New Websites

In our efforts to always give our quilter friends the best products we are now including the 301 redirect app in every new website!

301 Redirects's are a powerful tool that you can use to keep your website's user experience hassle free.

What is a 301 Redirect?

Websites are made up of pages and those pages have unique URL's or web addresses. Sometimes those pages can get deleted. For example, a product that you no longer carry. The product's url might still be linked in someone's boomark, or as is often the case, another website, like pinterest, has linked to that product page. That link is now a 'dead link', it leads to a webpage that no longer exists.

This can become confusing to search engines and users.

In comes the 301 Redirect. The 301 Redirect is a tool you can use to tell those old URLs where to take the user and Search Engines. Keeping your site visitors from getting an error code and helping them find your other content.

We go over how to use our 301 Redirect App in this You Tube Video

Categories: Webinars, Online Marketing, SEO (Search Engine Optimization), SEO Tips | |

Happy St. Patrick's Day!

Published on March 17th, 2015

We hope you have a charm-ed St. Patrick's Day! 

Print this out and pin it to your shirt to avoid a pinch:

St Patrick's Day Quilter


Your team at Websites for Quilters

Categories: General, Quilting Related | |

Help Search Engines Find Your Website

Published on March 6th, 2015

Quilter Websites: Make sure site is optimized--Search Engine Optimization/Marketing

seo and online marketing for eCommerce sites

Adding correct meta tags, adding important information (like key words) to your home page, and making sure your images have names or descriptions is essential for search engines. Search engines like Google, Yahoo and Bing “crawl” your website for information. Search engines scan your website content to see what your business does and then give you a ranking. Search engines don’t see images. They see code. For example, you would name your image something like “navy blue striped fabric” to describe what an image looks like.

Google Analytics is a free service, and is a useful tool to tell you how many visits you get, how long customers stayed on certain pages, what pages they left, and much more. It is very helpful to see if visitors leave your check out page frequently. You might learn that you need to fix your cart so it is more user-friendly. This tool could help you discover where customers lose their interest and leave the website. It is easy for you to sign up for Google Analytics. We will install it on our clients’ websites at no extra cost.

Here are a few marketing ideas. Marketing is an ongoing process that gets you in front of customers. It is very important to update your website and keep content fresh.

Search Engine Optimization:

We want you to take advantage of the Tools that you already have to make the most of your Search Engine Optimization. Here is a link to How Google’s Indexing Works:

  • Identify 10 key words that target your business specifically. If your company had a “theme” or motto, what would it be? What is your primary goal? Who is your target audience?

You will need to insert a few of these words throughout your website. Watching the above video really helps, because it explains how Google indexes websites according to these key words and content. Don’t know how to do this, or don’t have the time? We can do it for you! We can load your content. Ask for a quote.


Newsletters are a great way to get your products and website information out to your customers. It is a great marketing tool when used correctly. The content, of course, is up to you, but it really helps to create a following when you:

  • Add lots of images (be sure to use tables so they look nice!)  
  • Use a spell checker. Having typos in your newsletter detracts from your professionalism!
  • Provide important information.
  • Make it educational. No one wants to read about your cat unless you are the Humane Society!
  • Use the Newsletter to reach out to your clients, informing them of any new specials/products (be sure to include links back to the products!)
  • Keep the content to the point, and be upbeat and friendly. 


Remember to post periodically on Facebook. Here are some examples of good Facebook posts:

  • Checkout our new products, just added: (Give Link)
  • Check out my latest Newsletter for some free fabric give-aways!  (Give Link)
  • Who is your favorite Fabric Designer? See some of mine here: (Give link to categories on your Online Store)

Try to post something on Facebook at least once a week. As per an article published on, a 2013 survey found that 73% of U.S. adults use social networking sites, with Facebook still on top. See:


If you don't have a Pinterest account, you may want to consider setting up a Pinterest Business page. Tell your customers who you are. Using Pinterest to market your website helps you because Pinterest is fun, craft oriented, visual, and interesting. Your customers can pin your products to an existing or newly created board. If you quilt, pin a pretty picture of your quilt. Then your friend sees your quilt and pins it to her “Quilt Inspiration” board. Then another quilter friend of hers clicks onto that board and sees who you are. Click here for more Pinterest information, or to sign up:


Blogs are beautiful! They can be entertaining, educational, informative and full of news. The more successful blogs I’ve seen have good content for customers and prospects to draw from. Make sure you link to products, sales and your website, if your blog isn’t already integrated into your website. It is helpful when you allow others to post their comments. A Blog should consist of text, images and links. Again, I don’t want to hear about your cat, unless you are an animal rescuer. If you are a quilt shop, I want to know about your recently added fabrics, your upcoming sale, how to thread my Longarm machine, troubleshoot a problem with my Bernina, or other helpful information.

With a little more marketing savvy, you can improve your website, your traffic, and hopefully your sales!

Feel free to contact me with any questions.


How to Keep an SEO Friendly Online Shop

Published on February 20th, 2015

SEO for Online Shops

For those who own online shops, it sometimes comes as a surprise when they find out that they have hundreds of pages that need search engine optimization (SEO) work done. What I think has been overlooked is the fact that each product has it’s own page on a website. So, next time you add a new product to your website, you are adding a new page as well that is dedicated to your product.

With this in mind, you could save yourself a lot of time by adding each product to your website in a manner that is SEO friendly from the start. There are 3 things to focus on that will help with SEO for online shops:

1. Images

  • Make sure each product has images. Users aren’t very likely to purchase something that they haven’t seen (especially in the quilting industry).

  • Before uploading the image to your shop, rename it so that the image file reflects the name of the product. Search Engines comprise of Bots that have no way of seeing what is on an image unless you tell it. One way to do that is by giving it a good descriptive file name. Keep in mind that underscores (_) are ignored by crawlers. So if you named your fabric “red-fabric”, to search engines it will look like “redfabric.” Between words in your file name it is best to put dashes (-).

2. Product Descriptions

  • Think about the keywords and phrases that users would type to find your product. Incorporate these words into your description in a way that looks natural and reads easily for your users.

  • Make sure there are no spelling or grammatical mistakes and keep your audience in mind.

  • It is sometimes good to break up the text into logical chunks to help your reader find what they are looking for faster.

  • Try to have at least 100 - 200 words in each of your product descriptions, but remember, it’s always better to have good content than meaningless filler text.

  • Make sure none of your products have the exact same descriptions as other products on your website, or other websites. It seems to be a common practice to copy and paste the manufacturer descriptions, but this is not a good idea. Google doesn’t necessarily penalize you for copying content from other sites, however, the first website to publish the content will usually be the one that shows up higher in the search engine, all others will be pushed to the bottom of the list.

3. Meta Section

  • In our Dash system, you can enter things into your meta section for each product under a tab labeled “SEO” In this section you will find a Meta title: entry and a Meta: entry. The Meta: entry is where you will put a meta description.

  • By default the meta title that shows up in your search results will be what ever you entered as the product name. You can write a new meta title if you want to replace the product title with something else or add to it, but it is not necessary otherwise.

  • The meta description is the short description that shows up under your meta title in search results. This should be about 1 - 2 sentences in length and include some keywords you think your users will search to find your page. It is good to keep the meta description conversational and inviting.

  • Be careful never to write anything misleading in your meta title or description. You don’t want to frustrate your users by having them think your page is about one thing, only to click on your page and find something completely different.

  • The Meta title and description are the only things you really need to worry about in our SEO tab. If you want to enter in meta keywords you can, but Google has stopped giving any weight to sites with meta keywords because of spammers.

If you are doing all of these things, you are going to have an SEO friendly shop in no time. It may take a little extra time and effort, but in the long run it will pay off. If you have already added all of your products to your website it is never too late to go back and optimize each one. This may seem like a daunting task when you have so many other things to do for your business, but start out with small goals and work your way up. Optimizing 2-4 products a day could benefit you a lot in the long run.

Feel free to give us a call and let us know if you would like help optimizing your website. Our SEO Analysts would love to help you with your online marketing strategy!

Categories: Online Marketing, SEO (Search Engine Optimization), SEO Tips | |

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