'Tis the season for deals, discounts and specials. There are several ways that you can promote your online store's discounts and deals. One of our favorite websites for promoting your discounts, Quilter's Daily Special, has just re-designed the way they display discounts. It now shows a list of great deals that you can find online, listed in order of popularity. Go "love" the discounts on their new home page.
If you are thinking about promoting the discounts and deals you are running on your website, here are 6 ways to make sure that your web-special doesn't go unnoticed.
1. Make sure they know what they get.
Be efficient when educating people on your discount or special. Tell them in as few words as possible what they will save and what they will gain. For example, "10% off All Batiks!" This short statement tells the customer they get 10% off and they gain an batik fabric at a great price. It's all about showing value without making it too complicated for the customer.
2. Communicate with your network.
Along with Quilter's Daily Special, make sure that you are telling your entire network about your online deals. Social media, newsletters, blog posts and word of mouth are all ways to get the word out. Be sure that you are regularly communicating with your network and providing them valuable information. That way when you want to tell them about a deal, they will take you seriously.
3. Make it visual.
We all know a discount when we see one, but to really bring it home, it needs to have some visual appeal. Consider your brand and make your promotions for your online discounts more attractive. This can be a cleverly designed ad or a picture of some of the products. Don't forget to add your logo.
4. Be sure to link it up.
Along with your promotional information, be sure to include specific links to items you mention in your content. If you have a couple of different items, be sure to give a direct link to each. This makes finding the deal to buy it easier, bringing you closer to that sale. Always include a link in the body of your content to make the purchase easier for your customer.
5. Make it sensational.
Don't be boring! The more sensational you can make your sale the better. Think of clever ideas, valuable discounts and popular products. Don't just close out all the leftovers, make it exciting! This takes some marketing thinking-cap time, but it is worth it.
6. Why discount codes are smart.
As with any promotion or marketing effort, be sure you have the correct tools in place to track your success. Discount codes are great if you are marketing your discounts in specific markets. You can see which discount codes are used by which audience and track the effectiveness of your networking reach.
For example, if you wanted to test how effective your newsletters are, you could provide a unique discount code just to your newsletter list and then sit back and watch. How many people used that code? Now compare that to social media. Create a separate discount code for them and compare the two discount code redemption statistics. Which outlet is better for your network?
Some times testing your network like this can show you some valuable information. You may find that one kind of discount is really popular, or maybe one type of product is popular with a particular group. This information can help you create more successful deals on your website and move more inventory.
We wish you success this holiday season. Happy marketing!