What is blogging?
First of all, you may be wondering, what is a blog? A blog is a page where you can regularly post content to your site. A blog post is a short piece of content that often contains an article, pictures, or any information the author feels is worth sharing. So blogging is the act of creating blog posts. For example, you are currently reading a blog post that was blogged about blogging. (that’s a lot of blog!)
What’s the difference between a blog for my business, and a personal blog?
A lot of people like to create personal blogs as sort of an online journal of what is going on in their life. Business blogs can be a bit different than personal blogs in some ways, although the topics can be similar. Business blogs are used as a marketing platform, just like facebook, twitter, email marketing, etc. The main purpose of a business blog is to support business growth and help you convert traffic in some way.
Why should I have a business blog?
For your website to become an asset to your business, people need to actually see it. Most of your traffic won’t come from people typing in your website’s URL in the address bar. One major way to attract new visitors to your site is through search engines, and the more web pages you have in your website, the more chances you have of ranking in search engines. Blogs are an easy way to accomplish this because each time you create a blog post, a new page is added to your website. And best of all, each of these new pages will show up neatly organized under your blog.
Posting valuable information to your blog also gives someone the opportunity to share your post on social media. When people share your information, it is like they are marketing your site for you and giving you a whole new audience, generating new leads and customers for your business. The more creative you are with your blog posts the more people will want to spread the word for you.
Whatever your business sells, there are so many fun things you can blog about that will help you convert traffic. You can post tutorials or articles on how to do something, post inspiring pictures to give your readers ideas, or share a story about a recent event your business hosted or participated in. Having a blog for your business can be a lot of fun, and beneficial to your business as well!
So what are you waiting for... get blogging!
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