Quilter Websites: Make sure site is optimized--Search Engine Optimization/Marketing
Adding correct meta tags, adding important information (like key words) to your home page, and making sure your images have names or descriptions is essential for search engines. Search engines like Google, Yahoo and Bing “crawl” your website for information. Search engines scan your website content to see what your business does and then give you a ranking. Search engines don’t see images. They see code. For example, you would name your image something like “navy blue striped fabric” to describe what an image looks like.
Google Analytics is a free service, and is a useful tool to tell you how many visits you get, how long customers stayed on certain pages, what pages they left, and much more. It is very helpful to see if visitors leave your check out page frequently. You might learn that you need to fix your cart so it is more user-friendly. This tool could help you discover where customers lose their interest and leave the website. It is easy for you to sign up for Google Analytics. We will install it on our clients’ websites at no extra cost.
Here are a few marketing ideas. Marketing is an ongoing process that gets you in front of customers. It is very important to update your website and keep content fresh.
Search Engine Optimization:
We want you to take advantage of the Tools that you already have to make the most of your Search Engine Optimization. Here is a link to How Google’s Indexing Works: http://www.google.com/insidesearch/howsearchworks/crawling-indexing.html
- Identify 10 key words that target your business specifically. If your company had a “theme” or motto, what would it be? What is your primary goal? Who is your target audience?
You will need to insert a few of these words throughout your website. Watching the above video really helps, because it explains how Google indexes websites according to these key words and content. Don’t know how to do this, or don’t have the time? We can do it for you! We can load your content. Ask for a quote.
Newsletters are a great way to get your products and website information out to your customers. It is a great marketing tool when used correctly. The content, of course, is up to you, but it really helps to create a following when you:
- Add lots of images (be sure to use tables so they look nice!)
- Use a spell checker. Having typos in your newsletter detracts from your professionalism!
- Provide important information.
- Make it educational. No one wants to read about your cat unless you are the Humane Society!
- Use the Newsletter to reach out to your clients, informing them of any new specials/products (be sure to include links back to the products!)
- Keep the content to the point, and be upbeat and friendly.
Remember to post periodically on Facebook. Here are some examples of good Facebook posts:
- Checkout our new products, just added: (Give Link)
- Check out my latest Newsletter for some free fabric give-aways! (Give Link)
- Who is your favorite Fabric Designer? See some of mine here: (Give link to categories on your Online Store)
Try to post something on Facebook at least once a week. As per an article published on Techcrunch.com, a 2013 survey found that 73% of U.S. adults use social networking sites, with Facebook still on top. See: http://techcrunch.com/2013/12/30/pew-social-networking/
If you don't have a Pinterest account, you may want to consider setting up a Pinterest Business page. Tell your customers who you are. Using Pinterest to market your website helps you because Pinterest is fun, craft oriented, visual, and interesting. Your customers can pin your products to an existing or newly created board. If you quilt, pin a pretty picture of your quilt. Then your friend sees your quilt and pins it to her “Quilt Inspiration” board. Then another quilter friend of hers clicks onto that board and sees who you are. Click here for more Pinterest information, or to sign up: https://about.pinterest.com/en
Blogs are beautiful! They can be entertaining, educational, informative and full of news. The more successful blogs I’ve seen have good content for customers and prospects to draw from. Make sure you link to products, sales and your website, if your blog isn’t already integrated into your website. It is helpful when you allow others to post their comments. A Blog should consist of text, images and links. Again, I don’t want to hear about your cat, unless you are an animal rescuer. If you are a quilt shop, I want to know about your recently added fabrics, your upcoming sale, how to thread my Longarm machine, troubleshoot a problem with my Bernina, or other helpful information.
With a little more marketing savvy, you can improve your website, your traffic, and hopefully your sales!
Feel free to contact me with any questions. Trisha@websitesforquilters.com