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The Value of Great Photography

Published on June 27th, 2015

What do you want your website to say about you?  Some answers to this question may be 'fun', 'interesting', 'informative', 'professional'.  But what about simply 'pleasant'?  

 

 

 

 

Good example. 

Hire a photographer or do your own?  

Conclusion,

Good reference for users:

http://thepioneerwoman.com/photography/2010/12/why-your-photos-may-look-bad-on-facebook-and-the-web/

Good reference for me:

http://walkerparkmedia.com/good-photography-matters-on-your-website

Kind of seems like the same article...

http://focusdesigner.com/web-design/the-importance-of-good-photography-in-web-design/

Good reference if our clients want to take their own pics:

http://blog.epages.com/en/2013/03/05/product-photos-how-to-avoid-common-mistakes-part-2/

Reasons to hire a professional photographer:

http://gurvitchimages.com/blog/?p=321

http://www.quiltershomemag.com/content_downloads/Posse_files2.pdf

http://www.labnol.org/internet/find-free-images/24990/- link for free High resolution images!  


Category: Web Design | |

Link Building Strategies for Quilters

Published on June 10th, 2015

link building strategies and SEOLink Building Tactics - What does and doesn't work

If you open up your Google Analytics account and look at where all of your traffic is coming from, you might have noticed a certain number of referrals. When you have referrals it means that another website has a link that is bringing people to a page on your website.
Link Building Tactics and Acquisition


The process of gaining referrals is often referred to as link marketing. And likewise, the combination of all of the links that are pointing towards your site at any given moment is called your link equity. So websites that have a lot of link equity are ones that are well established and have valuable content. When a website with a lot of authority and link equity links to your site, Google passes some of the website’s authority to you and this can help you rank higher.


Years ago, people started to realize they could manipulate search engines by buying links from link farms (websites that are built for the sole purpose of linking to a certain page) and using other shady link building practices. However websites that were using these tactics have been hit hard by Google’s Penguin updates.


This isn’t something most people need to worry about however. If you are gaining links from real websites that have real followers and content that doesn’t look like your most recent spam email, you are probably safe.


If you’re website is still young and hasn’t reached very many people yet, having valuable content isn’t always enough to help you build links. So here are a few common things that you can do that may help:


  1. Blog Comments

    Because this method was abused so much, Google introduced the nofollow tag to make sure link equity wasn’t being passed for those spamming blogs with random comments. However, if you have a less established website there is no harm in gaining visibility by posting some thoughtful comments on blogs. And you might even gain some new fans in the mean time.


    What not to do:

    What to do:

    • Be involved in the conversation with some great comments and ideas!

    • Offer advice and show off your knowledge and expertise on the subject.


  2. Directories

    Getting involved in local directories or directories that are directly related to your website is a great idea. Once again, do take caution that it is not a shady website. But most popular sites or ones that have a fair amount of traffic are safe.


    A few local directories that would be good to consider include:

    • Google Places (A.K.A. Google+ for Local Businesses)

    • Yelp

    • Bing Local

    • Yahoo Local

    • etc.


    If you are not trying to target a local audience however, there are a few well known quilting directories you could try and be a part of (and there are likely many more):

    • Fab Shop Hop

    • Quilter Blogs (if you have a quilting related blog on your site)

    • Quiltshops.com

    • Find My Fabric


  3. Do a Trade Off

    This one is pretty simple, if you see a website that you’d like to gain a link from, offer the owner of the website a link back to their site in return (or anything else you could offer them e.g. free products, an ad, guest blog, etc.)


  4. Do Some Research

    Take a look at the types of links you have linking to your website. This can give you a better idea of the types of people who are interested in sharing your content and can spark ideas of others who may want to link to your site. For example, we had a client who sold water detectors that notify people if there is a water leak in their house. After looking at their Google Analytics account, we noticed that someone was linking to their site from a fish aquarium website. This brought on the idea of an entire new audience to market towards and find links from. You may be surprised what you’ll find with a little research.


Summary:

Our advice is to focus on building links that are meaningful to you. Whether it is a website that will pass link equity to your site or not, it is best to have natural links from many different sources. And link marketing really can be fun when you start to become part of conversations and build connections with others on the web!

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New! Ask Quilter Blogs Your Quilting Questions!

Published on May 23rd, 2015

Quilter BlLogs, Quilting Questions Answered

Have you ever made a mistake and wondered if your project is ruined? Wouldn't it be nice to get answers from a network of quilter's who might know what to do?


One of our sister companies, Quilter Blogs, has released a fun new website called Quilting Q&A for quilters to find answers to their quilting and sewing questions! It's completely free to sign up, and you don't have to give out any personal information besides a valid email address. Once you log in, you can post questions and answer questions that other quilters may have.  Then you can vote for questions that you would like to see answered, or answers that you find useful! 

Quilting Q&A

So don't leave your fellow quilters hanging, help them out by posting answers to their questions!

The site can be found by visiting QuilterBlogs.com and clicking on the Quilting Q&A tab, or by visiting Ask.QuilterBlogs.com

Quilting Q&A


Categories: General, Quilting Related, Cool Tips | |

See You At Quilt Market in Minneapolis

Published on May 6th, 2015


minneapolis quilt market

We are pleased to announce that we will be attending this year’s International Quilt Market in Minneapolis. Come by and see us; we will be rolling out some exciting new updates. We will be at booth #1118. You will also find us Wednesday evening at the FabShop Dinner and Thursday afternoon at Schoolhouse.

One of our core values here at Websites for Quilters is to embrace and drive change. We are always working on creating more features and improving our capabilities with things that will help your business. Here is a sneak peek of some of our new online marketing and e-commerce offerings:

Online Marketing

  • New Book: The Quilter’s Online Marketing Handbook

  • Marketing Dashboard. Save time and get a handle on your online marketing efforts. Tie social media, blog, newsletter, and more into one coordinated system.

  • Online Marketing & SEO Services

  • New Newsletter System. Now with templates, real-time stats, and better inbox delivery

E-commerce

  • New Point Of Sale system

  • New DashTM Design

  • More Supplier Products

  • New, Faster, Scalable Hosting

  • Quickbooks Integration

  • ...and much more!

Contact us today to learn more about any of these new features, and we hope to see you at Quilt Market!

Categories: General, Quilting Related, Online Marketing | |

Mobile-Friendly Websites for Quilters

Published on April 24th, 2015

When it comes to your website, receiving traffic from Google search users is a key factor in whether the site performs or not. Google released its new "Mobile-Friendly" update this week and some are calling it Mobilegeddon. Up to 40% of the nation's Fortune 500 companies own websites that are not mobile responsive. This is a topic that is raising concern for many business owners. 

Here is an infographic that gives an overview of Google's most recent update and the impact it could have on Quilt websites:

Google's Mobile Friendly UpdateRelated Article: How Google's Newest Update Effects Your Website

Categories: Online Marketing, SEO (Search Engine Optimization), SEO Tips | |

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