Articles in February 2010

Listing your business in directories is a good way of gaining more exposure. There are hundreds of business directories online, some are free, others are paid. Below is a list of a few directories that I've used and recommend.

Google Local. http://www.google.com/local/add . If you ...

Long Tail Economics

Posted: 24 February 2010 at 10:44 p.m.

This blog post is inspired by a book I recently finished called The Long Tail by Chris Anderson. For anyone that does business online, this is a fascinating read. The book is about the economic term / phenomenon called the long tail and how it applies to the 21st century of ...

Interesting Website Promotion With Twitter

Posted: 23 February 2010 at 2:31 p.m.

I came across this fun way of using twitter to promote your site. A funny website about bad parking had a corner of the website reserved for twitter updates. But unlike a normal twitter update with twitter posts by the owner of the website, it was showing twitter posts from ...

Newsletter Templates Webinar

Posted: 18 February 2010 at 12:50 p.m.

Today's webinar was about how you can use the Dash to create an attractive newsletter template. Below is a screencast of how to create a simple template. View the video in full screen to catch all of the details.

Google Buzz - Another Way To Be Social Online

Posted: 10 February 2010 at 4:57 p.m.

This week, Google announced a social network of their own called Google Buzz. If you use Gmail, you may have seen a new colorful icon next to your Inbox. This new service let's you read up on what others in your Gmail contact list are up to and talking ...

What RSS Is And How It Helps You

Posted: 8 February 2010 at 4:49 p.m.

You may have heard of RSS, or an "RSS Feed" before. Or perhaps you've seen the RSS icon / logo before (see below) and wondered what thats all about. I hope to explain a little about what RSS is and how it can help you whether you are a content ...

It Pays To Be Charitable

Posted: 4 February 2010 at 3:16 p.m.

In light of the recent happenings of the earthquake in Haiti and the generous outpouring of gifts from individuals from all over the world, I thought I'd learn and share a little what I learned about giving. Giving of ourselves whether it be time, talents, money, or other ways ...

Using Free to Gain Market Share

Posted: 3 February 2010 at 3:21 p.m.

I've been listening to a great book called Free by Chris Anderson. It's a wonderful book about how businesses all over the world in the recent decade are making a fortune from "Free". Chris Anderson and I relate, he's a die-hard Linux fan and into the tech ...

Testing Your E-mail Newsletter

Posted: 2 February 2010 at 3:51 p.m.

Have you had experiences like these with your e-mail newsletters? I recently got an e-mail from a newsletter subscriber thanking me for the good information in the newsletter but explained that she was unable to view any of the pictures. Another person said they didn't get it because it ...

Dodging Your Customer's Spam Box

Posted: 1 February 2010 at 4:54 p.m.

I get asked once in a while if there's a way to send e-mails to people so that the e-mail doesn't end up in the recipient's spam box. That's a very valid question, as we have all had the experience of an e-mail we expected not ...

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