What comes first? Website or Store Front?
Posted by administrator on Thursday, February 16th, 2012
Most of our time at Websites For Quilters consists of talking with our potential clients. These people come from all over the U.S. and have a variety of questions about getting started online. Just this week I've personally talked to 4 people who are looking forward to starting their businesses. Most of their business plans include a store front. This begs a question, what comes first? The Store Front or the Website?
Let's talk about cost. A physical location requires time, money and a great deal of effort from the business owner personally. Costs include a monthly rent/lease payment, utilities, maintenance and the list goes on. Starting your business online can help you avoid some of these costly investments while you are just getting started. The beginning of your business should involve building your network, getting people excited about what you do, and gaining the momentum you need to be successful.
Now think of operations. You actually have to be at a live store front. There is no way around it. You can hire someone to sit at your store, but that is another cost and burden to your new business. You also have to stock your store, take inventory and count out the register every day. With an online business, all you have to do is log in, view your report, send out your orders and collect your earnings.
What about your presentation? Did you know that you don't have to get out of bed to run your online business? Do it all from the comfort of your slippers and home office. Not only do you have to get ready for the day with a physical location, but you also have to organize your store and merchandise so its visually appealing. In an online store front, the customer can learn a great deal about a product before they buy, and the product pictures are always nice.
Ultimately starting your business online makes sense. You are making money right out of the gate! It is only a matter of time until you are paying for the website you invested in and on your way to saving up for your brick and mortar store. An online website can also help you promote the opening of your physical location. Post pictures of your progress, blog about opening your store and create the buzz you need to help people find you.
The last thing I will mention about getting started online is that your investment really pays off. The solutions we offer at Websites For Quilters help get you started right! Take a moment and really consider our cart solution for your online business. You won't regret it. http://www.websitesforquilters.com/products/shop/
-Audri Wadsworth
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