Online Shopping Trends for the Quilting Industry
Posted by administrator on Wednesday, January 23rd, 2013
One of our main goals at Websites for Quilters is to do all we can to ensure that you are successful and happy with your Online Store. We are constantly looking at ways to improve our service to our Clients and developing and improving our websites.
That is why this last year, Websites for Quilters conducted a General Survey of Online Quilting Trends vs. Brick and Mortar Stores. The Survey's purpose was to help Online quilting-related stores know what drives customers to use Online Stores over Brick and Mortar stores. It points out several topics such as:
- The top 3 reasons customers prefer shopping at Brick and Mortar stores versus the top 3 reasons customers liked to shop Online for their quilting needs
- The two most avoided products purchased online
- What the surveyors felt were the greatest weaknesses/strengths of Online Stores (as far as website navigation, etc)
- and more.
The graphic below relates the results that the survey was able to provide.
We know that it can be challenging to maintain and market your store and we hope that these statistics/results will give you a clear direction and redefined purpose with your Marketing and service goals.
If you have any questions about these demographics or would like a free Marketing Consultation, please contact us. As always, we appreciate you letting us know how we can help you!
Wishing you a successful week,
Websites for Quilters